Memphis Business Expo Showcases Student Skills, Creativity

Contributed by Prondolyn Gray-Hinds, Student Services Coordinator 

L to R: Business Students Tichina Randolph, Stefanie Reese, Lavonne Smith.

L to R: Business Students Tichina Randolph, Stefanie Reese, Lavonne Smith.

At the Spring 2014 Business Expo, held at our Memphis Campus on April 3, our business degree students were given an opportunity to showcase their talents and put their creative, management, accounting, analysis, and customer support skills to use.

L to R: Business Students Kavion Martin and Kierra Gatewood at their “Designs by Kaye” booth.

L to R: Business Students Kavion Martin and Kierra Gatewood at their “Designs by Kaye” booth.

Business Expos are held three times a year at our Memphis Campus. The Expos promote ideas for business owners and allow those business/booth owners to act as if they had their own business.

The booth owners are responsible for generating the ideas for offering a product or service, purchasing supplies and inventory, promoting and marketing their business, hiring volunteer helpers, setting up, managing their booth, creating a pleasant atmosphere for customers, achieving a positive sales experience, and cleaning up after the event.

Designs by Kaye phone cases on display.

Designs by Kaye phone cases on display.

From this event, students acquire experience and insights in a variety of areas, including:

  • How to plan effectively (production and start-up costs).
  • How to exercise their creativity.
  • Perspectives on the importance of staffing (manning the booth effectively) and providing excellent customer service.
  • The importance of building awareness and marketing/advertising to everyone (including Memphis HVAC students, who are across the street).
  • Understanding how to offer something that people want – and having enough merchandise to go around.
  • The importance of punctuality, opening on time, and being available throughout the entire day.
Colorful T-shirts for sale.

Colorful T-shirts for sale.

On average, business students spend three to six weeks preparing for this event. The activity gives them valuable first-hand practice at running a business/department.

Patrons of the Business Expo include students from all departments, faculty members, administrators, guests, family, and friends.

By all accounts, the Spring Business Expo was a great success, and a fun, educational, and entrepreneurial time was had by all!

Filed in: Business, Business Office Management, Memphis, Recent News

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